Designing packaging for buckwheat, alfalfa, and clover seeds to be sold at Marchés Publics of Montreal (MPM), focusing on sustainability, attractiveness, and usability. The goal is to create visually appealing and environmentally sustainable packaging that aligns with MPM’s values. Prioritizing seasonal, locally grown items, the market supports local farmers and promotes eco-conscious practices. They offer specialty items such as organic produce, homemade preserves, baked goods, and flowers, making it a fantastic destination for all your needs!
DESIGN THINKING
Recognizing the importance of simplicity, I opted for a color-coded system using earthy tones to distinguish between the different seed varieties and employed bold typography for easy identification. Hand-drawn illustrations added a natural touch, resonating with the gardening experience. The choice of packaging, a simple tube was made to ensure convenience while also standing out as a unique and memorable seed packaging solution. This decision aligned with the project mandate of creating a distinctive and user-friendly design that reflected the values of nature and sustainability.
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DESIGN MAKING
The process involved several key steps, including concept development, typography selection, color exploration, and illustration creation. Earth tones were carefully selected to evoke a sense of calmness and authenticity, while also harmonizing with the natural environment. Each color was assigned to a specific seed variety, further simplifying the selection process for customers. The use of Bodoni typography added a bold and elegant touch to the packaging, reinforcing the untamed spirit of the wilderness. Hand-drawn ink illustrations complemented the typography, creating a visual connection with the organic and natural aspects of gardening.
My seed packaging design epitomizes simplicity, functionality, and a profound connection to nature. With earthy tones, clear typography, and organic illustrations, it captures the essence of gardening’s beauty and calmness. I’m proud to offer a packaging solution that not only makes seed selection easy but also enhances the overall experience of nurturing and growing plants.