Onoir, a unique dining establishment renowned for its concept of eating in complete darkness, has been rebranded to elevate the sensory dining experience. The new identity emphasizes an enhanced focus on taste, texture, and aroma, allowing guests to fully immerse themselves in the essence of gourmet cuisine. With a refreshed menu and refined ambiance, Onoir invites patrons to explore a memorable culinary journey that celebrates the art of dining without the distraction of sight.
DESIGN THINKING
The design features the Braille alphabet in the logo, emphasizing the sense of touch. This design choice aims to give diners a deeper appreciation of how visually impaired individuals experience the world. By engaging taste, smell, touch, and hearing, it offers a unique, inclusive, and immersive sensory dining experience.
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DESIGN MAKING
The letter "O" is represented using the Braille alphabet. By incorporating Braille, Onoir invites diners to engage with the restaurant's concept on a deeper level, fostering empathy and understanding.The color scheme of black and white was deliberately chosen to enhance the contrast and clarity of the Braille alphabet, ensuring legibility and visual impact. This minimalist palette also reflects the elegance and sophistication of the dining experience. The use of the font Sackers Gothic adds a touch of refinement to the logo, complementing the restaurant's upscale ambiance. With its ornate yet contemporary aesthetic, Sackers Gothic imbues the design with a sense of luxury and exclusivity.